Kraft is shaking up the cheese aisle with the release of three new Singles flavors, offering cheese lovers more options to elevate their culinary creations.

Introducing Jalapeño, Garlic & Herb, and Caramelized Onion

For the first time in almost 10 years, Kraft is expanding its Singles lineup with the addition of three exciting flavors: Jalapeño, Garlic & Herb, and Caramelized Onion. These bold profiles were crafted to cater to the evolving tastes of cheese enthusiasts.

Meeting the Demand for New Flavors

Kraft's decision to introduce these new flavors comes in response to the growing interest among U.S. cheese consumers in exploring unique tastes. Research shows that spicy, garlicky, and savory flavors have the highest appeal, making these new additions a perfect fit.

Filling a Gap in the Market

With 67% of U.S. cheese consumers eager to try new foods, Kraft identified an opportunity to address the existing gap in the market. The launch of these three new cheese flavors effectively meets the demand for innovative and flavorful options.

Joining a Household Staple

Kraft Singles are a staple in one in four American households, and the addition of these new flavors further expands their appeal. Alongside classic options like American, White American, Swiss, and Sharp Cheddar, the new flavors provide even more variety for cheese lovers.

Continued Innovation

Kraft has been on a roll with product innovation. Earlier this year, they introduced "Ultra Thin" and "Ultra Thick" American cheese slices. In addition, they launched their first-ever plant-based mac and cheese and Lunchables Grilled Cheesies, which can be microwaved to perfection in just 60 seconds.

Improving the Cheese Experience

Kraft also made improvements to their Singles packaging in 2023, addressing consumer complaints about the difficulty of opening individual cheese slices. The updated design and easier-to-open packaging provide a more convenient and enjoyable cheese experience.

With these new flavors and ongoing innovations, Kraft continues to be a trailblazer in the cheese industry, offering consumers a plethora of options to satisfy their cheesy cravings.