Why Red Nails are Taking Over Social Media

If it seems like you've been encountering more people wearing red nails than ever on social media, you might be onto something. In the past 12 months, online search for red nails have increased by 160 percent globally, according to Fresha. It's not just that celebrities like Taylor Swift and Selena Gomez have caused interest in the shade to skyrocket or the fact that color is trending in beauty — this is the start of an entirely different phenomenon thanks to a viral TikTok video that has become known as the "red-nails theory."

The "Red-Nails Theory" Explained

People on the app are claiming there's a deeper reason people are drawn to this particular color of manicure. In a clip that now has more than one million views, user Robyn Delmonte theorized that men always compliment her when she wears the color on her nails. "I weirdly think that guys are attracted to red nails because it reminds them of their moms when they were growing up taking care of them," Delmonte says in one part of the video. "Or some type of mommy issues."

Is There Any Truth to the Theory?

So is the red-nails theory a real thing? Yes and no. First, there's a reason the shade first became a popular manicure choice so many years ago. "Red nail polish began to be popular in 1929 after American women would see that European socialites were using red polish," celebrity manicurist Julie Kandalec tells us. The color went on to be a staple shade up until the early '70s.

However, Kandalec is skeptical of the theory. "While I don't doubt that men are indeed inadvertently drawn to things that their moms wore, I don't think this theory boils down to a red nail," Kandalec says. "Red being worn as a daily, commonplace color is very era specific, and this was primarily seen in the 1930s, '40s, '50s, and '60s, before other, more muted colors began to be popular in the '70s. Therefore, this theory greatly depends on when both the men being discussed as well as their mothers grew up."

With that in mind, if red nails were primarily a staple in the '50s and '60s, that would mean the men who grew up watching their mothers wear the color would be, at a minimum, in their 50s. While Delmonte didn't state the age range of her dating pool, it's safe to assume — for her and other TikTokers backing the theory — that the numbers don't add up here. Still, while the red-nails theory doesn't exactly pan out, there is some credence to the color red catching people's attention.

"Like a red dress, red signals love, passion, power, and sensuality," Kandalec says. "Men can definitely be drawn to that."

Express Yourself: Beauty is Personal

Whether or not you believe in the red-nails theory, it goes without saying that no part of your beauty routine should depend on the opinion of anyone other than yourself. The fun part about beauty is in the freedom to explore, so don't get hung up on the details (or theories) that make you feel limited in your self-expression. If you like a crimson manicure for that reason and that reason alone, that's good enough.