The Spark Behind the DIY Beauty Movement

Recently, Nara Smith's DIY sunscreen video ignited a fiery debate online. With ingredients like beeswax, shea butter, and jojoba oil, Smith's recipe drew criticism from viewers and beauty professionals alike. But Smith isn't the first to venture into homemade beauty products, with others using natural items like beet powder and cherries as makeup alternatives. This surge in DIY beauty raises the question: What's driving this trend?

Experts Weigh In

Board-certified dermatologist Omer Ibrahim, MD, FAAD, and psychologist Carolyn Mair, PhD, provide insights into the DIY beauty phenomenon. They highlight the role of social media in spreading misinformation and the growing public skepticism towards scientific facts and established medical systems. This skepticism, amplified during the COVID pandemic, has led people to seek out natural alternatives and homemade solutions.

Why DIY Beauty Is Gaining Popularity

The allure of creating beauty products at home isn't new. It first gained traction with YouTube's rise in the early 2000s and saw a resurgence in 2020 when COVID-19 lockdowns cut off access to beauty salons. Today, social media plays a significant role in the "DIY-ification" of beauty, with misinformation about skincare easily spread among vast audiences. A study highlighted by Dr. Ibrahim points out that a substantial portion of online skincare content is inaccurate or confusing, fueling the DIY beauty trend.

The Risks of Homemade Cosmetics

While making your own beauty products like natural fragrances or body scrubs can be appealing, experts caution against it. Dr. Ibrahim warns against DIY products containing water, as they can become breeding grounds for harmful microbes. Without preservatives, homemade cosmetics can quickly become contaminated. He emphasizes the importance of adhering to advice from credentialed professionals over influencers who lack the legal authority to offer skincare and beauty guidance.

Final Thoughts

As the DIY beauty trend continues to grow, fueled by social media and a distrust of institutional authority, it's crucial to navigate this space with caution. While the appeal of natural, homemade products is understandable, the potential risks cannot be ignored. The advice of healthcare professionals and the importance of scientifically backed skincare cannot be overstated in the quest for beauty and wellness.

Ariel Baker, associate editor for PS Beauty, specializes in celebrity news, beauty trends, and product reviews, with additional contributions to Essence and Forbes Vetted.