Introduction

The Body Shop has made a groundbreaking announcement, becoming the first global beauty brand to exclusively sell vegan products. This achievement is a result of the brand's long-standing commitment to ethical and cruelty-free beauty.

Achieving the Goal

In 2021, The Body Shop set a target to have 100% vegan products. Just over two years later, the brand has successfully reached this impressive milestone. Every product formulation, including skincare, body care, hair care, makeup, and fragrance, has been approved by The Vegan Society.

The Growing Demand for Vegan Products

A YouGov sample revealed that 11% of 18- to 24-year-olds consider vegan products important when making beauty and health purchases. However, identifying vegan products can be challenging due to confusing beauty labels and hidden animal byproducts. The Body Shop's independent certification from The Vegan Society provides consumers with the assurance that all products have been thoroughly evaluated.

CEO's Statement

The Body Shop CEO Ian Bickley expressed the brand's dedication to vegan beauty, stating, "We know that vegan beauty matters to millions of people around the world, and we've worked tirelessly to achieve this huge milestone. We were the first beauty company to fight against animal testing in cosmetics. We were the first major global beauty brand to use cruelty-free musk in our fragrances. We have now achieved another global first."

The Certification Process

Over 4,000 ingredients were meticulously assessed, and every supplier and manufacturer were thoroughly analyzed to ensure 100% vegan status. The Vegan Society is recognized as the global gold standard in multiple industries.

Leading the Way in Ethical Beauty

The Body Shop has become a trailblazer in the beauty industry by embracing ethical and sustainable business practices. As a B Corp-certified brand, it already has a range of accolades, including its recycle-and-refill program and Community Fair Trade initiatives. The Body Shop is also Leaping Bunny approved, indicating its commitment to being cruelty-free. However, it's important to note that cruelty-free doesn't always mean vegan, which is why certification stamps play a vital role in making informed buying decisions.

The Future of the Beauty Industry

The Body Shop's sustainable and ethical status sets an example for the direction the beauty industry is heading. Hopefully, more brands will recognize the growing demand for quality products that align with consumer principles.