A Champion for Accurate Representation

Issa Rae, the talented actor, producer, and entrepreneur behind the popular HBO show "Insecure," is known for her commitment to accurate representation. From her production company Hoorae to her partnership with hair-care brand Sienna Naturals, Rae strives to prioritize communities that are often overlooked, particularly the Black audience.

Prioritizing Black Hair in the Clean Beauty Space

Rae was drawn to Sienna Naturals because their products cater specifically to the needs of Black women and textured hair. She believes that the clean ingredients movement should extend to hair products and that the health of Black women should not be sacrificed for beauty. By partnering with Sienna Naturals, Rae aims to be part of a company that prioritizes the Black community and emphasizes clean ingredients.

Changing the Narrative on Black Hair

"Insecure," Rae's hit show, showcases the versatility of Black hair and challenges societal norms. Each season, the cast flaunts a wide range of natural hairstyles, from faux hawks with cornrows to crown braids and twist outs. The goal is to broaden society's narrow lens on Black hair and celebrate its natural beauty in all its forms.

Texture-Specific, Hairstyle-Agnostic

Sienna Naturals focuses on providing natural, plant-based hair-care products for people with textured hair. The brand is not tied to a specific hairstyle but aims to nourish and take care of hair, whether it's natural, braided, or styled with weaves. The key is to use products that are good for your hair and meet your specific needs.

Rooted in Real: A Transparent Approach

Sienna Naturals prides itself on transparency and educating consumers about clean beauty. Their latest campaign, Rooted in Real, aims to bridge the gap in understanding what clean means and what ingredients are beneficial. With a touch of humor, the campaign highlights the brand's commitment to keeping it real and providing honest information about the hair-care process.

Disappointments in Hollywood's Promises

Rae, known for championing Black voices, expresses disappointment in Hollywood's lack of progress in supporting the Black community. Despite promises to do better after the killing of George Floyd, diversity among movie actors, directors, and writers has regressed. Shows like Rae's "Rap Sh!t" have been canceled, indicating that shows of color are not prioritized. Rae emphasizes the importance of teaming up with like-minded creatives to navigate these challenges and ensure that Black stories are not erased.