After months of speculation, Beyoncé has officially confirmed the launch of her highly anticipated hair-care line, Cécred. The announcement came in the form of a video posted on Instagram, in collaboration with the brand page. The video showcases people in various stages of getting their hair done, accompanied by vintage snaps of the Knowles family in Tina Knowles's salon in the '90s.

Clues and Speculation

Since teasing the potential beauty brand back in May 2023, fans have been sleuthing to uncover details about Beyoncé's latest venture. The first hint came when she posted a carousel on Instagram, featuring photos of her sitting in front of her vanity and curling her hair. For the average follower, this might not have been significant, but for those well-versed in Beyoncé Studies, it was clear that only a select few individuals typically handle her hair, including her mother, Tina Knowles-Lawson, and her long-time stylists Neal Farinah and Kim Kimble.

In the video, there were also unlabeled bottles of beauty lab samples, suggesting the development of a hair-care line. Furthermore, a trademark filed in 2012 for "B" covering various hair-related products, such as hair gel, shampoo, conditioner, and more, indicated that Beyoncé had been contemplating this venture for nearly a decade.

In a handwritten note at the end of the carousel, Beyoncé reminisced about her first job, which involved sweeping hair in her mother's salon. She expressed her desire to carry on her mother's legacy and shared her excitement about the upcoming launch of Cécred, stating, "I can't wait for you to experience what I've been creating."

What's Next?

While specific details about Cécred are still under wraps, more information is expected to be revealed soon. POPSUGAR has reached out to the Cécred team for additional details and will update readers as soon as more information becomes available. However, one thing is certain - the launch of Cécred is scheduled for February 20th, much to the delight of Beyoncé's devoted fans.

Get ready to experience the magic of Beyoncé's hair-care line and say hello to a new era of beauty!