courtesy of eatthis.com
Gyro Lovers Rejoice
For fans of gyro and souvlaki, the announcement from Nick the Greek comes as a mouthwatering promise of more Greek street food delights across the U.S. The Northern California-based chain is set to introduce 13 new restaurants in three different states, expanding the reach of their beloved Greek dishes.
Expansion on the Horizon
With recent development deals secured, Nick the Greek is eyeing a significant expansion that includes five new units in Salt Lake City, Utah, another five in Nashville, Tenn., and three more in San Diego, Calif. This ambitious growth is part of a larger plan to open over 25 locations in 2024, aiming to near the 100-location mark by year-end.
Where and When?
Details about the exact locations of these upcoming restaurants and their opening timelines remain under wraps. However, the anticipation is building among fans of the chain, eager to learn where these new spots will pop up.
The Story Behind the Success
Founded in 2014 by cousins Big Nick, Little Nick, and Baby Nick Tsigaris, Nick the Greek has quickly become a go-to for authentic Greek street food. The menu boasts a variety of pitas, plates, gyro bowls, and salads, catering to a wide range of tastes with beef, chicken, pork, falafel, and veggie options.
A Rapid Rise
Over the past three years, Nick the Greek has nearly doubled its presence, now operating more than 75 locations across California, Nevada, Arizona, Texas, Kansas, Missouri, and Utah. With dozens more in the pipeline, the chain's growth trajectory is on a steep incline.
New [TAG2] and Faces
Alongside expanding its footprint, Nick the Greek continues to innovate its menu. The chain recently introduced a Chocolate Shell Fro-Yo, a tempting new dessert option available for a limited time. This addition underscores the brand's commitment to refreshing its offerings and keeping customers coming back for more.
Not Alone in Growth
Nick the Greek is part of a broader trend of Mediterranean fast-casual chains experiencing significant expansion. Cava, another player in the space, opened 72 new locations in 2023 alone and has plans for more. With a long-term goal of reaching 1,000 locations by 2032, Cava's rapid growth trajectory mirrors the increasing appetite for Mediterranean cuisine across the U.S.
As Nick the Greek sets its sights on new horizons, Greek street food enthusiasts can look forward to enjoying their favorite dishes at more locations nationwide. With both Nick the Greek and Cava leading the charge, the future looks bright for Mediterranean fast-casual dining in America.
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