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Dunn Brothers Coffee Introduces "Free Sips" Program to Delight Customers



courtesy of eatthis.com
Short Article Synopsis

A New Way to Enjoy Coffee

Ever felt stuck in your coffee routine, wanting to try something new but not ready to commit? Minneapolis's own Dunn Brothers Coffee is changing the game with their latest offering. The coffee chain's innovative "Free Sips" program invites customers to taste a free two-ounce sample of any available, freshly brewed coffee or their signature Nitro Infinite Black cold brew before making a purchase. This initiative aims to make your coffee choice easier and more enjoyable.

How to Get Your Free Sip

Participating Dunn Brothers locations are offering these complimentary coffee samples. To indulge in this offer, simply request a Free Sip at the counter of your local store. It's a perfect opportunity to explore their coffee selection without the full commitment of a regular order.

Boosting Confidence and Satisfaction

The "Free Sips" program is designed to foster a "try-before-you-buy" culture, enhancing customer confidence and overall satisfaction. Alexis Gillette, the vice president of marketing at Dunn Brothers, expressed the company's enthusiasm for sharing their passion for coffee with the community. This initiative also aims to drive sustainable store traffic and encourage new trials of their diverse coffee offerings.

A Legacy of Freshness

Since its inception in 1987, Dunn Brothers has prided itself on roasting coffee in small batches daily, ensuring that their coffee is never more than five days old. This dedication to freshness is a cornerstone of their brand, setting them apart from both national chains and local coffeehouses.

Expanding the Coffee Experience

Scott Harvey, president of Dunn Brothers, highlighted the chain's superior quality and the unique experience it offers to coffee lovers. With the "Free Sips" program, Dunn Brothers aims to attract more customers and share their exceptional coffee with a wider audience. Harvey believes this initiative will encourage people to explore new coffee horizons and potentially find a new favorite spot.

Growth on the Horizon

Alongside the launch of "Free Sips," Dunn Brothers announced plans for significant expansion, aiming to open 250 new locations within the next five years. The chain is set to broaden its footprint with more than five new outlets, including drive-thru-only models, in the coming months. Currently, Dunn Brothers operates around 50 locations across seven states, with a strong presence in Minnesota, its home state.

Whether you're a coffee aficionado or someone looking to break free from your usual coffee routine, Dunn Brothers' "Free Sips" program offers a delightful way to explore new flavors and find your next coffee obsession.



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