A New Challenger Enters

BurgerFi, primarily celebrated for its premium Angus beef burgers, is broadening its horizons by stepping into the chicken sandwich arena. With the introduction of two high-quality chicken sandwiches—a classic fried and a lighter grilled option—the chain humorously rebrands itself as "ChickenFi" for this significant launch.

What's on the Menu?

The new offerings aim to rival fast-food favorites like Chick-fil-A and Popeyes, featuring simple yet delicious toppings of fresh lettuce, tomato, pickles, and a distinctive honey mustard sauce. The chicken breasts, prepared sous-vide, promise a moist and tender bite, setting a high bar for competitors.

Expanding [TAG3] for Chicken Lovers

BurgerFi's CEO, Carl Bachmann, highlights the expansion as a strategic move to diversify the menu and cater to a broader audience. By increasing their chicken selections by 50%, BurgerFi aims to offer a superior chicken experience for those who might opt for alternatives to beef.

A Playful Jab at Competitors

In a cheeky nod to Chick-fil-A, BurgerFi points out that its chicken sandwiches are not only antibiotic-free but also available every day of the week, including Sundays. This statement underlines the brand's commitment to quality and convenience.

Sweet Meets Salty: A Unique Frozen Treat

Complementing the chicken sandwich launch, BurgerFi introduces a limited-time Chicken + Waffles Shake. This inventive concoction blends vanilla frozen custard with pancake maple syrup, topped with a natural chicken tender and a mini waffle for an ultimate sweet and salty experience. However, this unique shake is exclusively available in Lauderdale-By-the-Sea, Florida, and at the Better Burger Lab in New York City.

Special Promotions and More

To celebrate the launch, BurgerFi offers a tempting promotion: a $10 bonus card with every $25 spent on gift cards, available through June 17. Customers can purchase these gift cards online, in-store, or via the BurgerFi mobile app. Beyond the new sandwiches, the menu features other chicken delights like jumbo wings, tenders, and bowls, ensuring there's something for every chicken aficionado.

Competition Heats Up

BurgerFi's entry into the chicken sandwich battle follows closely on the heels of Popeyes, which recently unveiled its Golden BBQ Chicken Sandwich. As the fast-food landscape continues to evolve, BurgerFi's latest offerings are poised to make a significant impact, promising a top-tier chicken experience for fast-food lovers everywhere.