Introducing The Laundress

Laundry isn't sexy, but what if it could be? The Laundress, founded in 2004 by friends Gwen Whiting and Lindsey Boyd, has revolutionized the way we approach laundry. Tired of the mass-market brands that lacked luxury and fine fragrances, they set out to create a brand that would elevate the everyday chore of doing laundry. And they succeeded.

A Luxury Experience

The Laundress combines fabric-care expertise with fine fragrances to create a sensorial experience that turns laundry into a form of self-care. From the sleek bottles to the high-end labels and marketing materials, everything about The Laundress exudes luxury.

A Fragrance-First Approach

Unlike other laundry brands, The Laundress starts with fragrance. They develop their scents through a bespoke process, drawing inspiration from the world of fine fragrances. The result? Iconic fragrances that elevate the laundry experience and make it feel like a luxury.

The Signature Scents

When The Laundress first launched, they introduced several signature scents. The Classic scent, their top-selling fragrance, captures the nostalgia of clean linens drying in the breeze. Other scents include Lady, a floral and musk-forward fragrance, and Cedar, a modern take on the traditional woody and cedar scent.

Continued Innovation

The Laundress continues to develop new fragrances, experimenting with different notes and inspirations. Their limited editions offer unique and transportive experiences, like the aquatic-inspired Isle fragrance. With each scent, the goal is to signal that your garments are clean and fresh.

Choosing Your Scent

The Laundress offers a diverse portfolio of scents, each with its own unique appeal. Whether you prefer the nostalgic notes of Classic or the spicy rose scent of No. 723, there's a fragrance for every mood and preference.

Doing laundry doesn't have to be a chore. With The Laundress, it becomes a luxurious experience that you'll actually look forward to. Say goodbye to boring laundry products and hello to a new level of sophistication and self-care.