About the Tower 28 LipSoftie Lip Balm

Tower 28 has released its LipSoftie Lip Balm ($16), a nonsticky lip balm containing hydrating ingredients like lysine and moisture-locking shea butter and jojoba oil. It comes in one untinted, unscented version called SOS and four tinted shades with corresponding flavors: Watermelon Kiwi, Dulce de Leche, Ube Vanilla, and Blood Orange Vanilla. The lip balms are made with 100 percent food-grade, non-artificial flavor, cruelty-free, and vegan. It's safe for all skin types and specifically formulated for sensitive, chapped lips.

What I Like About the Tower 28 LipSoftie Lip Balm

The Tower 28 LipSoftie Lip Balm is a top contender in the lip balm universe. It has a similar texture to Laneige's Lip Glowy Balm, leaving the lips feeling hydrated and soft. The tinted shades offer a fresh wash of color that brings life to the lips without needing additional products. The sheer burgundy Ube Vanilla is a favorite for a natural look. The squeeze-tube packaging is convenient and affordable at $16 per tube.

How to Use the Tower 28 LipSoftie Lip Balm

Apply the lip balm directly to the lips for hydration or a wash of color. Layer the tinted options carefully to avoid going beyond the lip border. Pair it with a lip liner for a natural look or wear it on top of lipstick for a high-gloss finish.

What to Consider Before Trying the Tower 28 LipSoftie Lip Balm

The dome-shaped plastic applicator can be messy to use compared to other lip-hugging applicators. Dispense a small amount of the formula on the center of the lips and use the rounded shape to spread it out. The LipSoftie Lip Balm has a thinner texture compared to the brand's ShineOn Lip Jelly, which has a glossy finish. The LipSoftie feels more like a hydrating lip mask with a lightweight feel.

Where is the Tower 28 LipSoftie Lip Balm Available?

The Tower 28 LipSoftie Lip Balm is available at Sephora and the brand's website.

Rating: 4.5/5