A New Trend on the Red Carpet

Katy Perry turned heads at the 2024 MTV Video Music Awards on September 11, but not for the reasons you might expect. Beyond her fashion choices and receiving the prestigious Video Vanguard Award, Perry showcased something quite unique — a QR code tattoo on her lower back.

More Than Just Ink

This wasn't just any tattoo. Perry's latest addition to her body art collection was a temporary QR code that sparked curiosity among fans and onlookers. When scanned, the code directed users to a pre-save page for her upcoming album, "143," making a bold statement in digital engagement.

Thinking About a QR Code Tattoo? Read This First

While the concept of a QR code tattoo might seem novel, it's not entirely new. However, those interested in emulating Perry's tech-savvy body art should consider a few critical factors. Placement is paramount for ensuring the code's scannability, professional execution is crucial for precision, and maintenance is key to prevent fading or distortion that could render the QR code unscannable over time.