The Trend That's Stretching Credibility

In a world where social media dictates the next big beauty trend, a peculiar hack has emerged from TikTok, claiming to reduce facial puffiness by simply wrapping rubber bands around your ears. Originating in South Korea and popularized by a New York City-based dermatologist's viral video, this method has amassed millions of views and countless attempts by users eager to deflate their faces. But is there any truth to this elastic solution?

What the Professionals Say

Despite its online popularity, medical experts are quick to deflate the hype surrounding the rubber band method. Dermatologist Brooke Jeffy, MD, FAAD, and master aesthetician Katya Khayutin both emphasize the lack of scientific basis for this trend. According to them, not only is it ineffective, but it could also pose risks to your skin's health, especially the delicate area around the ears.

The Science Behind the Supposed De-Puffing

While some users claim to see results, professionals explain that any perceived change is likely temporary. Techniques involving the ears can play a role in lymphatic drainage massage—a professional method to reduce puffiness. However, the amateur application of rubber bands fails to replicate the necessary motions, potentially offering a brief visual lift rather than any genuine decrease in swelling.

The Risks Outweigh the Benefits

Trying out this trend might not only leave you disappointed but also discomforted or worse. The tightness of rubber bands can restrict blood flow and irritate or damage your skin, with experts strongly advising against self-experimentation.

Effective Alternatives to Combat Facial Swelling

So, how should one properly address facial puffiness? Dr. Jeffy and Khayutin suggest more reliable and safer methods, such as ensuring adequate sleep, staying hydrated, and limiting alcohol and salt intake. Elevating your head while sleeping and employing cold compresses or lymphatic drainage massage techniques can also offer legitimate relief without the risks posed by viral hacks.

Before you jump on the bandwagon of the next viral beauty trend, consider the advice of medical professionals. While the internet is a treasure trove of tips and tricks, not all that glitters is gold—especially when it comes to your health.