Beautycounter Launches Clean Eau de Parfum Line, Perfumer Clément Marx Shares Insights

By Adeline Green March 26, 2024 2 mins read 34 Views

Short Article Summary

Founder Gregg Renfrew Returns to Lead Beautycounter

Gregg Renfrew, founder and CEO of Beautycounter, has returned to the company after a brief exit in 2022. Renfrew is determined to continue the brand's mission of providing clean and effective products to consumers. The first order of business? Launching a new fragrance line: Clean Eau de Parfum.

Five Scents for Every Preference

Beautycounter's Clean Eau de Parfum line offers a range of scents to suit everyone's olfactive preference. From the green and woody notes of Miles Away to the sweet florals of Hyper Rose, there is something for everyone. The entire line is now available on Beautycounter's website and in its retail locations.

Meeting Clean Beauty Standards

Beautycounter has always been committed to clean beauty, and the new fragrance line is no exception. The brand ensured that the perfumes meet its comprehensive clean beauty standards by avoiding ingredients from its Never List, which includes 2,800 potentially harmful chemicals.

Collaborating with Clément Marx

Beautycounter enlisted the expertise of Clément Marx, a perfumer from the Robertet Group, to create the fragrances. Marx's approach to working with a clean brand like Beautycounter brought a fresh perspective to fragrance creation.

Insights from Perfumer Clément Marx

Clément Marx shares his experience and insights into creating fragrances for Beautycounter:

Interest in Fragrance

Marx developed a passion for fragrance from an early age, inspired by the aromas of cooking with his mother and sniffing wine with his father.

First Fragrance and Lessons Learned

One of Marx's first fragrances was Lalique Glorious Indigo. This experience taught him that fragrance creation is a collaborative effort and that interpretations of scents can vary. It also emphasized the importance of continuous learning and applying knowledge in different ways.

Creating Fragrances for a Clean Brand

Marx explains that creating fragrances for a brand like Beautycounter involves working with a different set of raw materials. The brand's specific requirements pushed him to think outside the box and ensure that no potentially harmful molecules were included in the formulas.

The Five Scents in the Line

Marx describes the process of creating each scent in the Clean Eau de Parfum line. The collaboration with Beautycounter allowed for a clear understanding of the brand's expectations, resulting in a lineup that includes Second Skin, Pacific Dreams, Sun Spill, Hyper Rose, and Miles Away.

The Future of the Fragrance Industry

Marx believes that the fragrance industry should focus on understanding the raw materials used in fragrances and their impact on safety and olfactive experiences.

Beautycounter's Clean Eau de Parfum line is a testament to the brand's commitment to providing clean and effective products. With the expertise of perfumer Clément Marx, these fragrances offer a unique and safe olfactive experience for consumers.